San Diego Mayor Todd Gloria has teamed up with Lady Gaga’s Born This Way Foundation to release their new campaign.
This campaign aims to promote kindness across the city of San Diego and is named #BeKind21. It hopes to encourage members of the public to practice an act of kindness each day through September 21, building connections between communities and fostering mental wellness.
The Born This Way foundation is co-founded by Lady Gaga and her mother, Cynthia Germanotta. According to the website, it is encouraging the public to, “Pledge to #BeKind21 and practice kindness toward yourself and others each day from September 1 to September 21.”
More than 200 partners are participating in this campaign, including entire school districts, cities, corporations, and nonprofit organizations.
“Kindness is encouraged every day of the year. I’m happy to have San Diego partner with the Born This Way Foundation to promote more kindness throughout our city,” Gloria told ABC 10 News San Diego. “We’ve collectively experienced a number of traumatic events and circumstances over the last year. Kindness can help us get through these challenges with a sense that we’re all in this together.”
“We know the transformative impact kindness has on every aspect of our lives. This September, as we continue to wrestle with the overlapping and ongoing crises in our world, it’s imperative we focus on eliminating the stigma surrounding mental health and prioritizing kindness toward ourselves and others,” said Germanotta, who is the president of Born This Way Foundation.
“Young people know kindness is the way forward to a kinder and braver world that supports our collective wellness. We are proud of all our #BeKind21 movement does to make their hope – and our collective hope – a reality.”