Actress and producer Jessica Biel, 39, has teamed up with entrepreneur Jeremy Adams and co-founder Greg Willsey to launch the new wellness brand Kinderfarms.
The actress came up with this initiative after becoming frustrated by the lack of options in shops when looking for pain management for teething babies.
“You read the back of these labels and then when you start looking up what some of these things are, it doesn’t fit my values as a mom,” the New Year’s Eve actress told PEOPLE Magazine. “It’s like once you have the information and then you start to research different ingredients, you start to think more about like, ‘Well, I wouldn’t put that in my body. Why would I put it in my kid’s body?’”
She also explained that the most important aspect of launching the health and wellness brand is to create products she “could stand behind as a mom and as a woman and as a wife.”
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“I really trust that the ingredients in these products are effective and non-toxic, just cleaner. That’s the priority,” she says.
Kinderfarms will also donate 1% of all sales to support families globally through the 1% For The Planet campaign.
